Nomenclator, noun.
- 1RomeA servant who walked at a candidate’s shoulder and whispered the name of every voter approaching. Greet a voter by name and you won the vote. Get the name wrong and it went to a rival.
- 2NowThe AI assistant your buyer asks who to use. It names a business with the same composure — and when its sources are wrong, it names the wrong one: old prices, a closed branch, a rival. The buyer goes elsewhere, and nobody was at its shoulder to check.
- 3This practiceThe one who checks. Nomenclator asks five AI assistants what your buyers ask, finds every answer that sends them elsewhere, and hands each fix to the team that owns it — so the next buyer hears your name, and hears it right.
When a buyer asks AI about your business, what does it say?
Find out in two working days, free. The snapshot asks ChatGPT, Gemini, Google AI Mode, Perplexity and Copilot ten questions your buyers ask, and shows you on two pages what they’re told about you — and who they’re sent to instead.
Free · no obligation · a 20-minute walkthrough if you want one
- 01The buyerasks an assistant who to use“Which accountant in Glasgow is best for a small business?”
- 02The assistantanswers from whatever it trustsYour own pages, if it can read them. If not: directories, reviews and forum threads — often years out of date.
- 03The answernames someone else, or gets you wrongThe buyer acts on it — calls the name they were given — and you never learn you were in the running.
The assistant always sounds certain. Your buyer can’t tell when it’s wrong.
- Claim check · a dental practice3 mismatches
- New patientsAI
Not acceptingYou Accepting - Opening hoursAI
8–8, every dayYou Mon–Fri, 8–6 - ImplantsAI
OfferedYou Referred out since 2024
Illustrative
It gets the facts wrong
Prices, hours, services and policies, quoted with confidence from whichever page it read last. Some customers never come. The rest arrive expecting what it promised.
- New patientsAI
- Named in answers · a kitchen showroomof 12 answers
- Rival A9
- Rival B5
- Rival C4
- You1
Illustrative
It barely knows you exist
Asked who to use, it names Rival A nine times in twelve. You, once — even where you’re the obvious choice.
- Cited instead of you · a law firm
- Forum threadThree years old
- Directory listingPrevious address
- Rival’s comparison pageWritten by a competitor
- Your own websiteNot cited
Illustrative
Other sources answer for you
A forum thread, an old directory listing, a rival’s comparison page. It quotes whoever it trusts — and your own site isn’t among them.
- ChatGPT · captured answer
Which accountant in Glasgow is best for a small business?
Searching: accountants, GlasgowReading a forum thread · 2022Checking a directory · old addressComparing three firms“Most small businesses in Glasgow recommend [Rival A] — they specialise in owner-managed companies and are known for fixed monthly fees…”
Illustrative
It recommends a rival by name
The shortlist is written before anyone reaches your website, and your name isn’t on it.
AI answers now speak for the whole business. Marketing is only one of the teams they reach.
Before a buyer calls, a customer complains or a candidate applies, more of them ask an assistant first. It builds its answer from whatever it can find — a stranger’s forum post as readily as your own website — and each team owns a different part of what it finds.
- Sales
- Customer experience
- Marketing
- PR & brand
- Content
- Hiring
- Sales:
Buyers ask an assistant to shortlist suppliers — before your sales team knows there was a sale to win.
- Customer experience:
Prices, policies and opening hours are quoted to customers before they contact you. When the quote is wrong, your team takes the call.
- Marketing:
Whether you appear in the answer, or the business down the road does, depends on what the assistant can find and trust.
- PR & brand:
Assistants repeat the sources they trust — Reddit is the most-cited site in Google’s AI Overviews and in Perplexity. A thread you’ve never seen may be describing you.
- Content:
Pages that answer the question plainly get quoted. Pages that don’t are read, and left out of the answer.
- Hiring:
Candidates ask what it’s like to work for you. The answer arrives before your careers page does.
Every team owns a crack. In most businesses, nobody is checking any of them.
The UK, in Ofcom’s numbers
- 54%of UK adults use AI tools such as ChatGPT, Copilot or Gemini — up from 31% in 2024.Ofcom, Strategic approach to AI 2026/27
- 252mUK visits to ChatGPT in August 2025, up 156% in a year — now the UK’s second-largest search service.Ofcom, Online Nation 2025 · Similarweb
- 53%of UK adults say they often see AI summaries at the top of their search results.Ofcom, Online Nation 2025 · YouGov
- −26%Google clicks, six months after someone first starts using ChatGPT.Ofcom, Online Nation 2025 · Similarweb, US data
Every wrong answer has a source. Find it, and the answer can change.
The audit asks all five engines, because each reads different sources. Choose one to see what it tells your buyer.
- Forum thread2022 · recommends Rival A
- Directory listingOut of date · old address and status
- Rival’s comparison pageWritten by a competitor
- Your own websiteNever read
What ChatGPT tells your buyer
“Most small businesses in Glasgow recommend [Rival A] — they specialise in owner-managed companies…”
- 1A forum thread from 2022 names Rival A.
- 2ChatGPT reads it, and tells your buyer as fact.
- —Your own website is never read.
Every crack has an owner. Each team gets the part that’s theirs.
You don’t need another dashboard. You need to know what to fix, and who fixes it.
Another platform to log in to, to learn you have a problemFifty AI-written articlesA rebuild of your websiteAnyone promising a ranking inside ChatGPT — there is none to buy
You need the handful of things the assistants get wrong about you, the page or source that made them believe it, and the name of the team that fixes each one — ranked, in writing, in two weeks. That is the audit.
Snapshot, audit, fix. Then watch the answer change.
- 01Snapshot
See the problem
Where you’re named, where your rivals are, and what’s being said about you — across all five assistants, in two working days.
Free · no obligation - 02Audit
Know the cause
Every wrong claim traced to the page or source that caused it, and a fix plan with an owner for each. Your part: one ten-question form. Two weeks.
£1,950 fixed · no find, no fee - 03Fix and re-measure
Watch the answer change
Each team makes its fixes. A week later the worst questions are asked again, so you see what moved.
Re-run included · monthly from £1,500
Every price on the page. The audit is fixed; the rest start from a published figure.
Two working days
AI Visibility Snapshot
Free
Ten buyer questions across five engines. Two pages in two working days, and a 20-minute walkthrough if you want one.
Two weeks
AI Visibility Audit
£1,950 fixed
Sixty buyer questions, five engines, every wrong claim traced to its source, and a fix plan with an owner for every fix.
No find, no fee: at least five material problems, or you don’t pay.
Month by month
Managed AI Visibility
From £1,500 a month
The audit, kept up every month, with no platform to learn: the same questions re-run, each fix briefed to its team, the change reported to leadership.
Scoped on a call
Fractional Marketing Director
From £4,000 a month
Marketing direction, owned: the plan, the budget, the suppliers and the board report — with AI visibility measured inside it.
Five audits a month, so each gets senior attention. When the month’s five are booked, the next slot is next month.
Every service, in fullThe audit finds at least five material problems — or you don’t pay.
An audit is only offered when the free snapshot has already found at least two. If it doesn’t, you’ll be told your business is in good shape — and that is the end of it.
What counts as a material problemBefore you ask. Each answered in its first sentence.
What is AI visibility?
How often, and how accurately, AI assistants describe your business when buyers ask about what you sell: whether you’re named, whether what’s said is true, and which sources the assistant trusts in your place.
Who is the audit for?
UK businesses where one wrong answer costs a customer — mostly independents and mid-sized firms, with a marketing lead or with none. Large chains with in-house teams tracking AI answers every day are usually better served by a platform, and the compare page says when.
Which AI assistants does the audit cover?
Five: ChatGPT, Google Gemini, Google AI Mode with AI Overviews, Perplexity and Microsoft Copilot. Each draws on different sources, so each is checked separately.
Isn’t this just SEO?
Sound SEO still matters, and the audit says so when it’s the problem. The difference is that an assistant writes one answer from many sources — and when your pages, listings and reviews disagree, the answer does too. That is what the audit checks.
Can anyone guarantee we’ll be recommended?
No. There is no ranking to buy inside an AI assistant, and a promise of one is a guess. What the audit guarantees is the finding: at least five material problems — wrong facts, missing answers, rivals named in your place — or you don’t pay.
How long does it take?
The snapshot arrives within two working days. The audit takes two weeks from the day your ten-question intake form comes back, and ends with a walkthrough for the people who own the fixes.
How much does an AI visibility audit cost?
£1,950, fixed, for one brand in one market — £2,450 for two, invoiced only once the audit has found at least five material problems. The snapshot that comes first is free, and the audit is only offered if the snapshot has already found problems worth fixing.
Who does the work?
Christopher Beaumont, the practice’s lead — an independent marketing consultant and fractional marketing director. The person who runs the questions writes the findings and walks your team through them.
Do we need a platform as well?
Not to start. A platform tracks answers daily; the audit tells you what’s wrong, why, and who fixes it. If daily tracking at scale is what you need, you’ll be told so — and which kind of tool fits.
Your next buyeris askingtoday.
Find out what they’re being told now — and make sure the next one hears your name, and hears it right.
Get the free snapshotFree · two pages in two working days · one short form · no obligation